EU representative for AdTech companies
AdTech runs on personal data — cookies, device IDs and real-time bidding broadcast it across the EU, which puts non-EU AdTech firms squarely under Article 27 GDPR. Usantis is your EU representative with priority handling for authority inquiries.
Why AdTech companies need an EU representative
Article 27 GDPR applies based on what you do, not where you are based. If your AdTech business offers services to, or monitors, people in the EU, you need a representative established in the EU. The full rules are in our EU GDPR representative guide.
Usantis gives you that representative — a real EU address, a named representative and DSAR handling — without opening an EU entity.
Compliance challenges for AdTech
- Real-time bidding broadcasts personal data to hundreds of partners at once — the practice the IAB TCF ruling put in question
- Cookies, device identifiers and IP addresses are personal data at AdTech scale
- Consent is the whole game: TCF strings, purposes and vendor lists must actually match what you do
- You are often controller and processor at once across a long, opaque supply chain
Where the risk usually hides
- Bid-request data shared into the RTB ecosystem
- Cross-site and cross-device tracking profiles
- Audience enrichment from data brokers
Typical setups we cover
- DSPs and SSPs
- Ad networks and exchanges
- Data management and customer data platforms (DMP/CDP)
- Attribution and measurement providers
Works with your stack
We slot in alongside the tools AdTech teams already use:
Recommended plan
Premium
$199/monthReal-time bidding is under active DPA scrutiny; Premium gives authority-inquiry priority handling.
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Related industries
Last updated 2026-05-23.
Get your AdTech business EU-compliant in about ten minutes
$99/month, fully self-service, with DSAR handling and a hosted compliance page included.