EU representative for UK companies

Why companies in the United Kingdom need an EU representative

Article 27 GDPR applies based on what you do, not where you are incorporated. If your company offers goods or services to people in the EU, or monitors their behaviour, you need a representative established in the EU — regardless of your home jurisdiction. The full rules are covered in our EU GDPR representative guide.

For UK businesses this is rarely optional: serving the EU market almost always crosses the Article 27 threshold. Usantis gives you a real EU representative — a physical EU address, a named representative, and DSAR handling — without you opening an EU entity.

Specific challenges for UK businesses

• A post-Brexit dual regime: the UK GDPR and the EU GDPR now run in parallel
• An EU representative is required again for UK businesses serving the EU
• Adequacy-decision risk — currently valid but reviewed periodically
• Both the UK ICO and EU authorities may have jurisdiction in some cases

Regulatory context

Relevant frameworks and decisions UK companies tend to encounter:

Industries we represent from the United Kingdom

We act for UK companies across sectors — most commonly:

Billing & tax

EU B2B with a VAT-ID uses reverse charge; UK VAT (20%) is handled separately from EU VAT. A UK GDPR representative is available as a bundle add-on.

Support & time zones

Same business hours as the EU — maximum overlap.

Frequently asked questions