Insights
Insights on EU representation and GDPR compliance
Enforcement news, how-to guides and deep dives on Article 27 GDPR and EU representation for companies based outside the EU.
Do I Need a GDPR Representative? The 5-Minute Answer
Half the companies that ask this question do not need a representative. The other half needed one a year ago and never noticed. Here is how to tell which half you are in, without a law degree.
GDPR Article 27 Explained in Plain English
Article 27 is one short paragraph that quietly creates a legal obligation for thousands of companies that have never set foot in Europe. Here is what it says, in language a human can actually use.
Amazon Made You Get an EU Responsible Person. It Never Mentioned the Other One.
In December 2024, Amazon blocked thousands of non-EU sellers until they named an EU responsible person for product safety. Most sellers think that solved their EU representative problem. It solved a different problem. The data one is still open, and no listing block will ever warn you about it.
Do You Need an EU Representative for Google Ads?
You set your Google Ads campaign to target Germany and France, and suddenly Google is asking questions about Europe you have never heard before. Here is what actually requires an EU representative, and what does not.
GDPR Enforcement Against Non-EU Companies: Who Actually Gets Fined
EU regulators have handed a single US company over €100 million in fines without it ever opening an EU office. Here is who really gets caught, and why a missing EU representative is the first thing investigators notice.
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See whether Article 27 applies to you in about a minute, then set up your EU representative.