Fines up to €20,000,000 or 4% of global turnover

EU representative for gaming companies

Games collect player data at scale — accounts, chat, telemetry — and a large share of players are minors, which brings non-EU studios under Article 27 GDPR with extra care under Article 8. Usantis is your EU representative without an EU entity.

Why gaming companies need an EU representative

Article 27 GDPR applies based on what you do, not where you are based. If your gaming business offers services to, or monitors, people in the EU, you need a representative established in the EU. The full rules are in our EU GDPR representative guide.

Usantis gives you that representative — a real EU address, a named representative and DSAR handling — without opening an EU entity.

Compliance challenges for gaming

  • A large share of players are minors, triggering the Article 8 parental-consent rules
  • In-game chat, voice and user-generated content are personal data
  • Free-to-play titles embed analytics and ad SDKs that track EU players
  • Telemetry and anti-cheat systems collect device and behavioural data

Where the risk usually hides

  • In-game chat and voice logs
  • Player telemetry and behavioural analytics
  • Ad and monetization SDKs in free-to-play games

Typical setups we cover

  • Mobile game studios
  • PC and console publishers
  • Free-to-play and live-service games
  • Gaming platforms and marketplaces

Works with your stack

We slot in alongside the tools gaming teams already use:

UnityUnreal EnginePlayFabGameAnalyticsDiscord integrations

Recommended plan

Premium

$199/month

Large player volumes and minors’ data (Article 8) raise the stakes; Premium adds monitoring depth and speed.

Compare plans →

Frequently asked questions

Related industries

Last updated 2026-05-23.

Get your gaming business EU-compliant in about ten minutes

$99/month, fully self-service, with DSAR handling and a hosted compliance page included.